{"title":"Houdini","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFounded in Sweden in 1993, Houdini Sportswear is a pioneer in circular design and sustainable performance wear. Rooted in Scandinavian minimalism and functional innovation, the brand crafts technical apparel, from ultra-soft fleece mid-layers to fully recyclable weather-proof shells, designed to maximise outdoor capability while minimising environmental impact. Built to endure harsh alpine environments, versatile trails, and daily urban commuting, Houdini delivers high-performance outerwear that balances clean aesthetic sensibilities with uncompromising ecological responsibility.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/thisthingofours.co.uk\/collections\/houdini.oembed","provider":"T.T.O.O","version":"1.0","type":"link"}