MAAP
MAAP was started by Melbourne natives Jarrad Smith and Ollie Cousins back in 2014, they loved cycling but didn't see themselves or their friends reflected in the apparel market. Following an Alt-Cycle ethos they use their love of the sport alongside their obsession with style to create product that performs at the front of the pack functionally whilst allowing the rider to express themselves through their apparel choices too. Their colourful cycling jerseys and technical cycling bib shorts can be found on cyclists from grand tours through to Melbournes coffee rides.