Brand Focus: Introducing Veilance to This Thing Of Ours

At This Thing Of Ours, our focus has always been singular: sourcing design-led apparel that seamlessly fuses high-level technical utility with refined, modern aesthetics. We gravitate toward garments built to perform under real-world conditions without shouting for attention through loud logos or superficial embellishments.

It is with that exact mindset that we welcome Veilance to our brand list.

Alpine Pedigree, Urban Precision

Launched as an offshoot of Arc’teryx, Veilance was conceived to address a specific challenge: taking the absolute highest standard of alpine engineering and translating it into a stealthy, architectural uniform designed for the modern city.

Where traditional outdoor gear relies on visible pockets, high-contrast panelling, and bold branding, Veilance turns inward. The brand relies on clean lines, hidden storage solutions, and precise 3D-patterning that allows for complete freedom of movement while maintaining a sharp, structured silhouette.

Construction Without Compromise

What sets Veilance apart isn't just how it looks, it's how it is constructed from the inside out:

• Advanced GORE-TEX Fabrics: Built using full GORE-TEX Pro and 3-layer GORE-TEX membranes, offering lightweight, fully waterproof, and breathable protection against shifting weather.

• Micro-Seam Construction: Signature ultra-thin seam taping reduces weight and bulk while maximising weather resistance and durability.

• Ergonomic Articulation: Every piece is engineered to move with the body, utilising anatomical shaping and gusseting that eliminates restriction whether you're commuting or travelling.

• Stealth Functionality: Concealed zippers, integrated internal pocketing, and storm hoods that stow away cleanly preserve the brand's minimal profile.

The Verdict

Veilance doesn't just fit into the technical landscape, it sets the benchmark for it. It represents technical apparel reduced to its absolute purest form, where performance is paramount and aesthetics are defined purely by utility.

It aligns perfectly with what we’re about, making Veilance a natural addition to This Thing Of Ours.

The debut collection is available online now and in-store.