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Houdini
Founded in Sweden in 1993, Houdini Sportswear is a pioneer in circular design and sustainable performance wear. Rooted in Scandinavian minimalism and functional innovation, the brand crafts technical apparel, from ultra-soft fleece mid-layers to fully recyclable weather-proof shells, designed to maximise outdoor capability while minimising environmental impact. Built to endure harsh alpine environments, versatile trails, and daily urban commuting, Houdini delivers high-performance outerwear that balances clean aesthetic sensibilities with uncompromising ecological responsibility.