New Brand Alert - Goldwin

October 8, 2020

With roots in performance ski wear Japan's Goldwin boast some impressive credentials including kitting out Japanese Olympic teams for some of their most challenging sporting events. It's therefore pretty safe to say their kit can cope with even the stroppiest demands of Mother Nature.

More recently they have expanded their ranges to include lifestyle, outdoor and athletic lines and at "This Thing Of Ours" we think this is where the stars align. By combining the technical knowledge gained from performing at the highest level with cuts and aesthetics more suited to modern urban life Goldwin delivers a set of products that look amazing on the street and yet perform impeccably when it matters most in the mountains

Goldwin Kodenshi Down Jacket Cypress Green

I mean, the days of wearing a clunky ski jacket on the city streets just because you wanted to stay warm are looooong gone.

Drawing heaps of admiration from the likes of Eye_C Mag, Hypebeast and plenty of industry heads Goldwin's pared down aesthetic has been gathering momentum but is still pretty under represented in the UK.

We're therefore pretty stoked to announce that we will be stocking a tightly curated range of some of the best Goldwin pieces for Winter 2020 and beyond. Think packable technical trousers and lightweight down layers as well as some weather beating hats and gloves to keep you cosy when the Winter months really kick in.