New Brand Alert - F/CE
Hailing from Japan F/CE is headed up by designer Satoshi Yamane who's design skills are highly sought after by many Japanese brands. You'll see his work on Gramicci Performance range amongst others. F/CE is his own label and takes inspiration from his experience of culture on his many travels often whilst touring playing Bass Guitar with his band Toe. Yes, unfortunately he is that cool.
Fusing technicality and function into everyday clothing F/CE have some pretty bold aims in that they want their clothing to not only fit into the users lifestyle seamlessly but to notably enrich their life. To Brits that can sound pretty far fetched but when you get your hands on and learn about F/CE products it all clicks together into an "ahhhhaaa" type moment and not the Alan Partridge kind.
We've just received our first delivery direct from Tokyo featuring some ridiculously good body temperature lowering Denim t-shirts (yes really), ridiculously lightweight Dyneema hiking chairs and some slick futuristic looking water repellent tech tops and trousers.
Our Summer drop from F/CE is pretty limited in quantity but absolutely smashes it out the park in quality. If you see something you like, don't sleep.