We always love bringing new brands to This Thing Of Ours and even more so when we are the first to bring them to the UK, as is the case with Utopian Projects and the cracking headwear they produce.
Started as a creative outlet for it's founder, Utopian Projects has since evolved into a project studio as well as a creative consultancy. With a huge amount of passion for all things around "Outdoor Culture" Utopian Projects bring a fresh view to the aesthetics of both Outdoor and Utilitarian Functional items.
We've initially picked up some of their top quality, low volume "Long Bill" caps which are reminiscent of the classic long bill caps that Patagonia produced in the 90's and the type that graced the heads of so many in the classic Hip Hop videos we love at This Thing Of Ours. This contrast between the urban and outdoor is partly what attracts us to Utopian Products and with a growing fanbase of those in the know from Tokyo to New York we're confident there is great things ahead for the brand.
You can see a selection of Utopian Projects hats online now here: Shop UP Hats